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Music videos that hit the right emotions

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Nissim Black on the rooftop, from Away From Here

01

Energy.

The energy of the video plays a huge role in the success of a song.

Shlomo Lipman singing with his guitar under red light, from Soldiers of Truth

02

It's in how we direct the artist.

Levi Robin on the dock, from Nissim Black and Levi Robin, Lifted

03

How we hold the camera.

The camera gliding through the olive grove, from Yo Calev, Upright

04

How we move.

The camera moves with intention. Every part of the song needs its own movement.

The Soldiers of Truth timeline in Premiere, mid-edit

05

How we edit the footage.

06

The work.

07

Calm on set.

Filming should be fun, and we have fun.

Dustin Paul mid-song, from Dustin Paul and Nissim Black, Human Greatness

08

Light and simple.

A smaller crew moves faster and is easier on the budget.

The CTeen group holding up letter signs, from Whenever Wherever

09

Communication and alignment.

Before we roll, everyone on set knows what the shot is and why.

Yaakov filming a singer on stage with the camera on a gimbal, green stage light

"I love to move the camera because it brings energy to the video."

Yaakov Citron, CitronFilms

The beachfront from the air, from Away From Here

Let's talk.

Bring the song. We'll tell you what we'd do with it.